B2B Email Appending
Email
appending, also known as e-appending, is a marketing practice that involves
taking known customer data (first name, last name, and postal address) and
matching it against a vendor's database to obtain email addresses. The purpose
is to grow one's email subscriber list with the intent of sending customers
information via email instead of through traditional mail. Email appending is a
controversial practice in the email marketing world, with critics claiming that
sending email to people who never explicitly opted-in is against best
practices.
An
email appending process involves either a business or consumer database made up
of contacts including their name, address and company name [for business
contacts]. If the company wants to expand into email communication, then they
can involve a service provider that has a database of email addresses in order
to merge the data and append business or consumer email addresses to their
existing file. In this way they can have an updated database with the current
email address of individuals on the list. The success of email appending
depends on the quality of both databases being merged.
Over
the years email marketing took a positive shift and helped many enterprises
build profitable networks. When you want an eco-friendly marketing platform,
you can count on email systems.
The
reason, why email addresses are so important, becomes clear once they become
outdated or you cannot reach your business targets without them. Credit goes to
business email appending companies that strive to search, identify and collate
the best b2b email addresses.
Without
an accurate business email list, how do you plan to roll out email campaigns?
Seems impossible right? Currently, you may have email addresses of customers in
your marketing database that have either missing fields or may have wrong
domain names.
Our
B2B email appending service finds deliverable business email addresses for up
to 90+% of your corporate postal records.
Global
B2B Contacts can help you with your call center and telemarketing efforts
through phone number append and verification services. Phone number appending
can turn an incomplete contact file into a valuable leads list. You can append
phone numbers to your existing lists with our premium phone appending service.
We
add the missing fax numbers based on unique combination of contact name and
address for each record provided by you to get accurate fax numbers. Fax
appending as the name suggests is the process of appending current fax numbers
by matching with our opt-in database and giving the most updated matches.
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